API-Marketing Display 2015

Let’s TalkAbout YourBanner... Designinga banner canbe a fun experience but one fundamental rule to remember is Less ismore . It’s not just about looks and style. It’s about themessage it conveys.Agooddesign should focus on the end goals of serving themarket and generating profits! When it comes to choosing sizes, most people seema bit lost. I can see it in their faces. They just don’t know how to go about it mathematically. Therefore, they take their best guess andhope the signwill turnout okay. Wehave the design tools tomake sure all of thedetails are addressed tomake your banner work for you. Tell uswhat youneedand ourWide Format teamwillmake sure you get the best out of your banner investment! Someof the thingswewill consider: • What size should the letters be for optimum readability. • What size should the banner be so the best visibility is achieved. • What colors should youuse for the backgroundand the text. • How should you organize your banner so you don’t confuse your readers. • What is the best font for banners. • Change it up! Change designof banners on regular intervals. Less is more! We have the design tools tomake your bannerwork for you. Summer 2015 | 3